Code to Embed Logo

We can provide you with the html to embed the ACHS logo into your site or blog! Simply email communications@achs.edu:

and it will show up like this:



We are working on a range of new badges for ACHS students and graduates and will send you the embed code shortly. Show your pride in your school and in your success at an Accredited College and embed your badges into your blogs and websites. 

How to make your press release newsworthy

There are four common PR misperceptions to watch for...

1. You are the focus of your PR.

Although we like to think it, we are not the news. (Sorry.) To convince strangers that they want to hear what you have to share—and that they then want to take action—your press release should focus on the service you are offering...a service that is The Solution.

Remember, your future customer does not know they are looking for you. They're looking for someone or something that can ease their stress, help with lifestyle improvement, relive a persistent cough, etc. Therefore, to show your future customer the truth, that your service is The Solution, focus on the concrete benefits to them.

2. More is Better

More is not better. Specifics are better.

For example, you are hosting a community wellness event about nutrition. The inclination might be to send out a press release about all of the services you offer, thinking “When will these people read about me again?" But, it would be more beneficial to ask yourself, "If my future customer only remembers one thing, what should it be?"

The answer: the day, time, and location of your event.

Be specific. Use a specific, targeted headline when you send out your press release, such as: Free nutrition consultation for students with ADD.

3. Flash is Better

Flash is hard to pull off. It’s better to be informative than insincere; although they are both memorable, one has clear benefits over the other.

What constitutes as flash? Overwriting. Overselling. Over anything...

Stick to words and descriptions your audience is familiar with, will respond to.

For example: "New eco-sheik botanic day spa consultancy opening in your neighborhood featuring free aromatherapy massages ranging from $60-100."

Huh? I'm not sure I even know what I mean. Is it a day spa or a consultant business? What's free? Eco what?

Or: "Stress-targeting massages with organic aromatherapy products boost your immune system and support green business."

You now know what the service is, how it benefits your future customers, and that there is a larger connection to the environment, which makes your press release news worthy.

4. The More Flashy Qualifiers the Better

Qualifiers take up space. Again, it is better to be sincere, informative, and service-minded than dazzling.

What is a qualifier? Good. Great. Greatest. Best. Better than. Amazing. Great. And so on.........

We think these words will catch the reader’s attention. And they do, but not in the way we want. They signal overstating or overwriting, which automatically makes the reader defensive and suspicious.

Why? Like writing with “flash,” self-promotion without substance is hard to pull off, and qualifiers mean different things to different readers. What one person may find good or great, another may not. This is the “one-size fits all” approach, and it doesn’t work.

Remember, it is better to offer a strong, service-oriented promotion than to oversell a so-so one.

3 tips for using Twitter to promote your blog

Twitter—aka the new social media which has everyone “tweeting” professionally—is being used in many different ways and by lots of people. At its most basic, Twitter allows you to post short sentences alerting friends and family (i.e., followers) to what you’re doing.

But there are several social networking applications too. For example, some businesses use Twitter to announce new promotions and others use it as a survey tool to gauge customer response and demand.

Yet, for holistic health professionals (that is, small to medium-sized business owners, Twitter is becoming the fastest way to build a word of mouth following.

3 tips for using Twitter to promote your blog:

1. Ask a Question

It’s easy to tell people what you’re doing. But it won’t hold their interest for very long. So, instead of saying “Posted article about caring for your pets with homeopathy,” ask, “How has homeopathy helped your pet to feel better?” Questions encourage conversation, which allows more followers to contribute their experience.

2. Remark

The competition over blog comments can be fierce. But, if you post something that attracts a lot of comments, first comment back. Then, post a short line to Twitter inviting people to join the conversation.

3. Ask for What You Want

Once you know which of the social media referral sites (or voting sites) drives the most traffic to your blog, ask your followers to dish out a review (for example, StumbleUpon, Digg, Newsvine, etc.). Think of it as cross promotion. Every blog needs a little push now and then.

Based on Chris Brogan’s article “How I Use Twitter to Promote My Blog” on Problogger: http://www.problogger.net/archives/2008/03/25/how-i-use-twitter-to-promote-my-blog/

The ACHS Experience - Holistic Counselor

I've been an information junkie all my life. I'd been practicing with herbs, supplements, nutrition and a holistic lifestyle for years. Finally I decided to get the necessary credentials. I started my search for a school on line, as most of us do today. I checked out lots of local institutions... I live in NYC, so there's loads... and decided that with a child at home, PTA President, and a part time job I really had no more hours available to attend classes in person. That's when distance learning became a real solution. After much debate and research I settled on ACHS. Their reputation and accreditation were in order and the staff I encountered in my initial contacts were supportive and willing to help me complete my work. Throughout my studies I received excellent feedback and intelligent critiques on my work. My mentors were bright capable people who took their position as advisor quite seriously. As a result of their efforts, and my own, I completed the program with Honors.

I entered the program never before having worked through distance learning. I was surprised at how much I loved it. Doing the labs with my son was a blast. We made infusions, decoctions, salves and creams. We tasted, rubbed, sniffed and inspected. He even used some of our work as a class project! It was a great bonding experience for us, me being a single Mom at the time. My son is proud of my ACHS experience and calls me Dr. Mom. I knew my son was watching my efforts and so I made certain to ace all my classes. How could I ask more of him than myself. Thanks ACHS. This was a terrific life changing experience!!

ACHS Alumni on Inside Cosmeceuticals

Dr. Geentanjali Ranade, an ACHS aromatherapy graduate, has a new article on the Inside Cosmeceuticals website, "Sandalwood--Ceremony, Serenity, and Comfort." Dr. Ranade's article provides useful information about the cultivate of sandalwood and its historic use in perfumery, among many other tips and insights. Show your support for ACHS grads...Leave Dr. Ranade a comment on the Inside Cosmeceuticals website, and while you're there, share a little of your own experience studying sandalwood and aromatherapy. You never know who's reading!

2009 Trends: Wellness Coaches

The December 2008 edition of Entrepreneur magazine featured a 2009 Trends to Watch. The report, which featured some to-be-expected categories like Economy, Digital, and Green, also included Health (which frequently means the pharmaceutical, the cosmetic, or the unrealistic personal trainer routine). Not this time—at least, not entirely.

Yes, there was talk of the number of convenient care clinics expected by 2012 (health clinics in retail locations) and the growing popularity of everything gluten-free popularity. But there also was a significant head nod to the growing appreciate for, and expected increase in WELLNESS COACHES. According to Entrepreneur:

"For people seeking a lifestyle fix rather than a meal plan or workout regimen, wellness coaches focus on the whole shebang—stress and time management, diet and fitness—to encourage personalized, sustainable, healthy behaviors. Both individuals and corporations hire wellness coaches, who can charge anywhere from $60 to $150 an hour [...]."

Holistic health—or complementary alternative medicine—is growing in public awareness. That means a larger job market for trained professionals, more educational opportunities, and, above all, a healthier world. It's a good day!

© Entrepreneur 2009: http://www.entrepreneur.com/hottrends/index.html